What Is a Scientific Platform?

A scientific platform establishes the central scientific foundation for communicating a product, compound, or treatment concept.Shaw Science Partners Inc.  describes its approach as understanding the science at an expert level, creating a platform that supports Reasons to Believe, and synthesizing those ideas into a simple, clear, and compelling Science Story®. This process helps define the scientific concepts and language that can guide subsequent communications.

Rather than treating individual messages as disconnected statements, the platform brings the most important ideas together within one organized framework.Shaw Science Partners Inc.  also uses Visual Nomenclature® to visualize the science in a distinctive and ownable way, helping scientific concepts remain recognizable across different programs.

Scientific Platform Development

A scientific platform is created by developing an expert understanding of the product and organizing the supporting science around clear Reasons to Believe. Shaw Science Partners Inc. then synthesizes those ideas into a focused Science Story® that can provide direction for later communications and prelaunch initiatives.

Scientific Message Development

Scientific message development identifies the key concepts that need to be communicated clearly and consistently. These messages are grounded in the scientific platform and help express the central story in a concise form that can support additional programs and materials.

Lexicon Development

A defined science lexicon establishes the terminology used to explain a product and its supporting concepts. Shaw Science Partners Inc. includes lexicon development as part of its prelaunch capabilities, helping clients build a consistent language around the broader Science Story®.

Science Story® Development

Complex scientific information is synthesized into a simple, clear, and compelling Science Story® intended to resonate with thought leaders, clinicians, patients, and consumers. This story connects the scientific platform, supporting messages, and defined terminology within one intuitive narrative.

Visual Nomenclature®

Visual Nomenclature® gives scientific concepts a distinctive visual expression. Shaw Science Partners Inc. uses this capability to visualize the science in an ownable way and extend the Science Story® beyond written messaging.

Strategic Communications Planning

Once the scientific foundation has been established, strategic communications planning can help guide how the message is carried into prelaunch initiatives. Shaw Science Partners Inc. lists this planning alongside speaker slide programs, MSL training, exhibits, symposia, and other services used to prepare products for launch.

Understand the Product at an Expert Level

The process begins with physicians and scientists developing a detailed understanding of the product and its science. This expertise provides the foundation for identifying the most important concepts and determining how they should be organized.

Establish Reasons to Believe

The scientific platform is structured around Reasons to Believe that support the product’s scientific story. These ideas help define what is meaningful about the science and provide a basis for the messages developed from the platform.

Build a Clear Scientific Narrative

The central ideas are synthesized into a Science Story® that is intended to be simple, clear, and compelling. A defined lexicon and supporting scientific messages help keep that narrative focused as it moves into different communication programs.

Visualize the Science

Visual Nomenclature® is used to give the science a distinctive visual identity. This allows complex concepts to be communicated through more than words and prepares the story for animated, digital, interactive, and educational execution.

Validate Concepts Through Thought Leader Relationships

Shaw Science Partners Inc. states that concepts can be validated through thought leader relationships. Its related prelaunch capabilities also include thought leader development and mapping, advisory boards, and market research.

Supporting Biopharmaceutical Product Launch Preparation

Scientific platforms and messaging form part ofShaw Science Partners Inc.’s broader prelaunch services. The company states that it has developed scientific platforms for more than 70 major biopharmaceutical product launches and offers related support through thought leader programs, advisory boards, MSL training, speaker slide programs, strategic communications planning, exhibits, and symposia.

This experience allows the scientific foundation and the programs built from it to remain closely connected. The platform defines the story, while the related prelaunch services provide ways to validate, teach, present, and communicate that story.

Scientific Strategy for Emerging and Marketed Products

Shaw Science Partners Inc. works across medical and commercial functions, developing early scientific strategies for emerging compounds and supporting commercial strategy for marketed products. Its team includes MDs, PhDs, PharmDs, marketers, and creatives, allowing scientific understanding, strategic development, and communication execution to be handled within one multidisciplinary agency.

The company’s platform and messaging capabilities are especially relevant during prelaunch planning, but its broader experience also supports products already on the market. This enables scientific concepts to be developed with both immediate communication needs and the broader product story in mind.

Experienced Scientific Team

MDs, PhDs, and PharmDs help the agency develop an expert understanding of complicated product science. Their work is supported by marketers, creatives, computer artists, and animators who help translate the resulting ideas into communication programs.

More Than 70 Product Launches

Shaw Science Partners Inc. reports experience with more than 70 successful product launches and specifically states that it developed the scientific platform for more than 70 major biopharmaceutical launches.

Integrated Science, Strategy, and Communications

The agency’s approach connects scientific understanding with product differentiation and communication development. This structure helps keep the scientific platform, key messages, and eventual communication programs aligned.

Long-Term Pharmaceutical Experience

Shaw Science Partners Inc. was established to combine resources from industry and academic medicine in the development of healthcare education. Its experience page also documents long-term partnerships with major pharmaceutical companies extending across multiple decades.