Our Science Agency Approach

Science

Our physician-scientists take the time to understand each product, its underlying science, and the clinical concepts that shape its story. This expert-level knowledge provides the foundation for clear messaging, meaningful differentiation, and communications that remain grounded in the science.

Strategy

We collaborate closely with clients and trusted advisors to develop science-based strategies that clarify what makes a product distinctive. By identifying the strongest scientific ideas, Reasons to Believe, and competitive points of differentiation, we help shape a focused story that can guide launch planning and future communications.

Communications

Our digital and creative experts transform complex scientific strategies into compelling communications for professional and consumer audiences. Through animation, video, interactive programs, training, web experiences, and other innovative formats, we bring the message to life in ways that are clear, engaging, and memorable.

Our Services

We combine scientific expertise, strategic development, and creative execution to support pharmaceutical and biopharmaceutical products at every stage of communication. Capabilities include medical communications, scientific platform and message development, pharmaceutical launch strategy, thought leader and advisory board support, and medical training. Complex concepts can also be brought to life through animation, video, interactive programs, simulations, websites, webcasts, and immersive digital experiences. Every initiative is built around a clear understanding of the science and a focused story that helps communicate what makes each product meaningful and distinct.
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WE INVENTED THE CONCEPT OF THE “SCIENCE STORY”

Understand the Science at an Expert Level

Every initiative begins with a deep understanding of the product and the science behind it. Physician-scientists examine the scientific concepts needed to establish a clear foundation for strategy and communication. This expert-level knowledge guides the platform, messaging, and programs developed throughout the project.

Create a Scientific Platform With Reasons to Believe

A scientific platform organizes the central ideas that support the product’s story and differentiation. Clear Reasons to Believe establishes why the science matters and provides a foundation for future messages and communications. This platform helps keep the product narrative focused as it moves into different programs and formats.

Develop a Clear and Compelling Science Story®

Complex scientific ideas are synthesized into a simple, concise, and compelling Science Story®. This narrative connects the most important product concepts so they can be communicated more clearly to the intended audience. It also provides direction for messaging, educational materials, training, and creative development.

Visualize the Science With Visual Nomenclature®

Visual Nomenclature® gives the science a distinctive and ownable visual expression. These visual concepts help bring the Science Story® to life through graphics, animation, video, and digital programs. A consistent visual approach also helps connect materials developed across a broader communications initiative.

Validate Concepts Through Thought Leader Relationships

Thought leader relationships provide opportunities to examine and validate the scientific concepts behind the product story. Shaw Science Partners Inc. collaborates with clients, advisors, and scientific experts as part of developing science-based strategies. These perspectives help inform the broader platform and communications approach.

Create Innovative Digital Educational Programs

Scientific strategy can be transformed into digital educational programs designed to resonate with healthcare professionals. Capabilities include animation, video, interactive programs, clinical simulations, patient management experiences, websites, webcasts, augmented reality, and virtual reality. Each format is selected to bring the scientific message to life and support communication with the intended audience.

Our Clients

About Us

Shaw Science Partners Inc is a strategic science and digital communications agency that helps pharmaceutical and biopharmaceutical companies turn complex scientific information into clear, differentiated, and compelling communications. Our multidisciplinary team of MDs, PhDs, PharmDs, marketers, strategists, writers, and creative professionals brings together the expertise needed to support both medical and commercial functions. We work with emerging compounds to establish early scientific strategy, define the product story, and create a strong foundation for future communications. For marketed products, we help support commercial strategy through scientific messaging, educational programs, visual communications, and digital experiences. By combining scientific rigor with strategic and creative thinking, Shaw Science Partners Inc. develops communications that remain grounded in the science while making the product’s value easier to understand and communicate.

Turn Complex Science Into a Story That Moves Your Product Forward

A strong scientific story should do more than explain how a product works. It should clarify what makes the science meaningful, identify the reasons audiences should believe in the product, and create a consistent foundation for future communications. Shaw Science Partners Inc. brings scientific, strategic, writing, and creative expertise together to shape that story and determine how it can be communicated most effectively. From scientific platforms and messaging to training, animation, video, and interactive programs, each initiative is developed around the central ideas that distinguish the product. Connect with Shaw Science Partners Inc. to discuss how a clear Science Story® can support an emerging compound, marketed product, or upcoming launch initiative.

"Shaw Science provided a unified, expert-driven vision of the complex science behind our product, then crafted a validated scientific platform and key supporting messages with a clear and compelling story for our target audiences."

VICE PRESIDENT, NEW PRODUCT PLANNING

"It was a pleasure working with Shaw Science. Their dedication, persistence, and pursuit of excellence separate them from the rest."

PRODUCT STRATEGIST MARKETING

"We just viewed the program that you delivered. Simply put, if I may, it was AMAZING and visually stunning!"

DIRECTOR, MEDICAL AFFAIRS

OUR CLIENTS

  • AltanaAltana
  • AbbvieAbbvie
  • AbbottAbbott
  • BiogenBiogen
  • Astra ZenecaAstra Zeneca
  • BaxterBaxter
  • BristolBristol
  • CephalonCephalon
  • CenteonCenteon
  • CV TherapeuticsCV Therapeutics
  • DaiichiDaiichi
  • EndoEndo
  • GSKGSK
  • Johnson & JohnsonJohnson & Johnson
  • LillyLilly
  • MerckMerck
  • MerzMerz
  • MylanMylan
  • NovartisNovartis
  • Ortho-McNeilOrtho-McNeil
  • PfizerPfizer
  • RocheRoche
  • SanofiSanofi
  • ScheringSchering
  • SolvaySolvay
  • TakedaTakeda
  • UCBUCB
  • ViivViiv

Let Shaw Science Help You With Your Story