Strategic Support for Biopharmaceutical Product Launches

Preparing a product for launch requires more than creating individual communication materials. Shaw Science Partners Inc. brings together scientific strategy and communications to establish a clear story around an emerging compound and prepare that story for use across prelaunch programs. The agency works across medical and commercial functions, developing early scientific strategy for emerging compounds and supporting commercial strategy for marketed products. Its multidisciplinary team includes MDs, PhDs, PharmDs, marketers, and creatives who contribute scientific, strategic, and communications expertise.

Scientific Platform Development

Scientific platform development establishes the central foundation for communicating the science behind a product. Shaw Science Partners Inc. develops a platform that supports clear Reasons to Believe and helps organize complex information into a focused Science Story®.

Lexicon and Scientific Message Development

A defined lexicon and supporting scientific messages provide clear language for expressing important product concepts. These elements help shape the broader Science Story® and create a consistent basis for prelaunch communications.

Thought Leader Development and Mapping

Shaw Science Partners Inc. develops thought leader relationships and provides thought leader development and mapping as part of its prelaunch services. The company also states that scientific concepts are validated through thought leader relationships, connecting expert input with the development of the product’s scientific story.

Advisory Boards

Advisory board management is included among Shaw Science Partners Inc.’s launch-related capabilities. These programs support the company’s broader process of working with scientific experts and validating concepts associated with the developing Science Story®.

Market Research

Market research is available as part of the agency’s prelaunch services. It can be incorporated alongside scientific platform development, thought leader programs, advisory boards, and strategic communications planning.

MSL Training Programs

Shaw Science Partners Inc. develops MSL training programs to help prepare medical science liaison teams for biopharmaceutical product launches. These programs are supported by the same scientific platforms, messages, and communication strategies developed during the prelaunch process.

Speaker Slide Programs

Innovative speaker slide programs are among the services Shaw Science Partners Inc. identifies as important for preparing a product for launch. These programs provide a structured format for presenting the science and communicating the central story to professional audiences.

Strategic Communications Planning

Strategic communications planning helps organize how the scientific story will be carried into launch-related programs. Shaw Science Partners Inc. lists this capability alongside platform development, scientific messaging, training, exhibits, and symposia as part of its prelaunch support.

Exhibits and Symposia

Exhibit development and symposia are included within Shaw Science Partners Inc.’s pharmaceutical prelaunch services. These programs create additional opportunities to present the product’s science through professional and educational settings.

Understand the Product at an Expert Level

The process begins with physicians and scientists developing a detailed understanding of the product and its science. This expertise provides the foundation for identifying the most important concepts and determining how they should be organized.

Establish Reasons to Believe

The scientific platform is structured around Reasons to Believe that support the product’s scientific story. These ideas help define what is meaningful about the science and provide a basis for the messages developed from the platform.

Build a Clear Scientific Narrative

The central ideas are synthesized into a Science Story® that is intended to be simple, clear, and compelling. A defined lexicon and supporting scientific messages help keep that narrative focused as it moves into different communication programs.

Visualize the Science

Visual Nomenclature® is used to give the science a distinctive visual identity. This allows complex concepts to be communicated through more than words and prepares the story for animated, digital, interactive, and educational execution.

Validate Concepts Through Thought Leader Relationships

Shaw Science Partners Inc. states that concepts can be validated through thought leader relationships. Its related prelaunch capabilities also include thought leader development and mapping, advisory boards, and market research.

Building a Science Story® for Product Launch

Shaw Science Partners Inc.’s launch approach centers on the Science Story®. The process begins by understanding the science at an expert level, creating a scientific platform that supports Reasons to Believe, and synthesizing the most important ideas into a simple, clear, and compelling narrative.

That narrative can then be supported by scientific messages, a defined lexicon, and Visual Nomenclature® that gives the science a distinctive visual expression. Concepts are validated through thought leader relationships before being carried into educational and communications programs.

A Science-Led Launch Development Process

Shaw Science Partners Inc. connects scientific understanding with strategic development and communications execution. This allows the product story and the programs used to communicate it to be developed within one coordinated agency.

Understand the Science

Physicians and scientists begin by developing an expert-level understanding of the product and the complex science surrounding it. This knowledge provides the basis for the scientific platform and the messages that follow.

Establish the Scientific Foundation

A scientific platform, key messages, lexicon, and Reasons to Believe are developed to organize the central product concepts. Together, these elements form the foundation of the Science Story®.

Validate the Concepts

Thought leader relationships and advisory boards can be used to inform and validate the scientific concepts. Thought leader development and mapping are also available as part of the broader prelaunch strategy.

Prepare Teams and Speakers

MSL training and speaker slide programs help prepare the people who will communicate the science. These programs are among the services Shaw Science Partners Inc. specifically identifies as necessary for product launch preparation.

Bring the Story to Life

Once the story is established, Shaw Science Partners Inc. can develop communications programs that present the science through animation, video, interactive programs, clinical simulations, augmented reality, virtual reality, websites, webcasts, and other formats listed on its services page.

Innovative Communications for Launch Programs

A strong launch message must also hold the audience’s attention. Shaw Science Partners Inc. develops innovative communications programs designed to bring science to life and communicate with professional and consumer audiences.

Its capabilities include computer animation, augmented reality, virtual reality, interactive programs, clinical simulations, patient management experiences, website development, video production, and webcasts. The company reports that its communications programs have received more than 330 major national and international awards.

Experience Across More Than 70 Product Launches

Shaw Science Partners Inc. reports experience with more than 70 successful product launches and lists a wide range of products on its Experience page. This work spans numerous therapeutic categories and reflects decades of collaboration with pharmaceutical companies.

The company also reports long-term relationships with organizations, including Pfizer, GlaxoSmithKline, Novartis, Bristol Myers Squibb, AstraZeneca, and Eli Lilly. Its broader experience includes healthcare education developed with the NIH, FDA, professional organizations, and PBS.

Why Choose Shaw Science Partners Inc. for Pharmaceutical Launch Strategy?

Multidisciplinary Scientific Expertise

The agency’s team includes MDs, PhDs, PharmDs, marketers, and creatives. This structure allows scientific understanding, strategy, messaging, and program development to remain closely connected.

Proven Biopharmaceutical Launch Experience

Shaw Science Partners Inc. has developed scientific platforms for more than 70 major biopharmaceutical product launches. That experience supports its work in platform development, messaging, thought leader programs, training, and launch communications.

Integrated Prelaunch Capabilities

Scientific platforms, lexicons, messages, thought leader programs, advisory boards, market research, MSL training, strategic communications planning, exhibits, and symposia are all available through the same agency.

Science and Creative Execution

Scientific staff work alongside digital and creative specialists to transform the Science Story® into educational and communications programs. This combination is central to Shaw Science Partners Inc.’s approach to bringing complex product science to life.